Mad Men Season 4 premieres Sunday, July 25th and man oh man are the viewers excited(myself included)! The show is fantastic and fresh, using plenty of mouth watering attention to detail and well crafted dialogue. Set in New York during the 1960's, the three time Golden Globe and two time Emmy Award winning series is based around the ruthless competitive men and women of Madison Avenue advertising. Last season stunned audiences with its cliffhanger finale, as Don Draper's personal and professional lives unexpectedly implode. I anticipate 5 stars for the upcoming season with plenty of cigarette smoking drama to go around for all. And, trust me, there's always something smelly in the air.